After reading the selection from the textbook and completing the VALS quiz online, I have come to the conclusion that the VALS types are typically accurate. The quiz categorized me as an EXPERIENCER and a STRIVER. I agree with the assessment completly. The VALS types really distinguish the characteristics of different consumers and entails them into a unique noun. The types seem to have been researched and tested several times. This would explain how the descriptions tend to be accurate in a non cliche' sense.
The person our group characterized was an Abercombie & Fitch customer. Usually young, preppy, and attractive. In my opinion an A&F customer type would be an experiencer and a believer. Sometimes it can be difficult to assess the type of a particular customer because of varying lifestyles and or mentalities.
The VALS types are also a good compilation of personality types if you ask me. They not only define how people may shop but the reasons as to how and why they shop the way they do. When I read my types I was amazed at how dead on some of the details fit me personally. I think it would be a good idea for busniesses to study the VALS types because that could essentially give them a look inside their potential customers heads and allow them to create ways to appeal to them even more.
https://blackboard.uncg.edu/webapps/portal/frameset.jsp?tab=courses&url=/bin/common/course.pl?course_id=_27212_1
https://blackboard.uncg.edu/webapps/portal/frameset.jsp?tab=courses&url=/bin/common/course.pl?course_id=_27212_1
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